COMMITTED TO BOTH CULTURAL HERITAGE AND SUSTAINABILITY, ALAMA'S JEWELRY COLLECTION GROWS ORGANICALLY, WITH UNIQUE STATEMENT PIECES INSTEAD OF SEASONAL OFFERINGS AND WITH A ZERO WASTE POLICY. WHEN YOU WEAR ALAMA, YOU CAN BE SURE THAT YOUR JEWELRY WAS MADE WITH RESPECT FOR PEOPLE, ANIMALS AND THE PLANET.
ALAMA is a culture-to-wear label created by our team of skilled artisans, who were united by their will to promote the legacy of the Maasai tribe of Tanzania through hand-crafted jewelry pieces that are designed for women and men who wish to support their culture and sustainable design.
Our jewelry brand is empowered by the non-governmental organization Africa Amini Alama – a charity which improves the living conditions of the Maasai and Meru tribes of Tanzania. Each ALAMA artisan is continuously supported with suitable equipment and work tools, as well as a higher revenue generated through our sales.